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[ҽ/̽] ε: ۽Ʈ Ȧ ϰٵ ޾   2015-08-10
ֱ ǥ  ε(Adobe Digital Index, ADI) , ˰ Ͽ ģȭ ְ ִ Ÿ. ؼ 繰ͳ(IoT) ű Ȱ
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ε: ۽Ʈ Ȧ ϰٵ ޾


(http://www.adobe.com/kr/) ֱ ǥ ε(Adobe Digital Index, ADI) , ˰ Ͽ ģȭ ְ ִ Ÿ. ؼ 繰ͳ(IoT) ű Ȱ ʿ䰡 ִٰ .

ADI 2015 2б (Q2 2015 Digital Advertising Report) ϸ, 4 ģȭ Ʈ ˻ ũ Ű ˰ ̸ ϰٵ , Ͽ ģȭ Ʈ Ʈ 10% ߴ.

ε ֳθƮ Ÿ (Tamara Gaffney) ˰ Ͽ ģȭ Ʈ ̿ ް Ʈ Ÿ ʾ, 10 Ŀ ̵ Ʈ ˰ ִ Ȳ̶, ӵǴ Ʈ Ҹ ż ϱ ˻ ϰ ̴ ƴϴ١ ߴ.

Ŭ(CTR: Click-Through-Rate) Ŭ (CPC: Cost-Per-Click) Ŀ , ٷ Ȧߴ Կ Ʈ ִٰ мߴ. Ŭ 1 16% ݸ Ŭ ۳⿡ 9% Ÿ.


ȭ ȭ ϰ ũ ROI ̸ ̶ ߴ. 湮ڴ ũ 湮ڿ Ʈ Ž ϴ ־ (RPV: Revenue Per Visit) ũ 湮ں . ̴ ȭ Ű , ϱ ؼ 繰ͳ(IoT), , NFC, ű ݵǾ ǹϴ ̱⵵ ϴ.

ϴ Ϳ Ͽ Ϸ ȭδ Ϳ ʴ. ʹ Ͽ ϱ ķ μ ȭ ־ Ѵ١, ۽Ʈ âϴ ͸ ذǴ ƴϴ. δ ݱ ؿԴ ROI ̱ ȴ. ķ Ӱ ǹ ִ Ͽ ߽ ǵ ؾ Ѵ١ ߴ.

, ADI Q2 Ҽ ڸ Ʈ ϰ ̽ϰ ͷƮ ϴ Ҽ ǵ ȭϰ ִ Ÿ. ̽ Ҽ 湮ڸ ȭ Ʈ, ̽ ߴ. ݸ, Ʈ 64% ߴ.

ǽð ̺Ʈ û ִ ̺ Ʈ Ҽ 󿡼 ̰ ִٰ . 3 26 Ʈ ֱ 600 Ѿµ, ̴ ̾Ĺ ġ. ̿ ƿ ð ̾Ĺ Һ پ.

 
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